We are thrilled to introduce you to a remarkable young entrepreneur who hails from Hull, UK, and is now making waves in Salisbury, UK. Meet Penny, the creative mind behind the business that celebrates life's journey inspired by the art of kintsugi. In this blog post, we will delve into Penny's inspiring story and explore the foundation and values of their business, which are rooted in sustainability, celebration, and beauty.
A Journey of Inspiration
As a young woman with an unyielding spirit, Penny embarked on a remarkable journey during the challenging year of 2020.
"Inspired by the Japanese art of kintsugi, which celebrates the beauty of imperfections and the transformative power of embracing life's ups and downs, I found my calling. With a long summer ahead and the world closing its doors due to the pandemic, I decided to channel my passion into starting my own business."
From Etsy to Young Entrepreneur of the Year
Starting her business on Etsy, Penny began crafting unique and meaningful gifts while simultaneously completing her final year of a mathematics degree at Warwick University. Her dedication and creative prowess quickly earned her recognition, and she was honoured with the title of Young Entrepreneur of the Year by Micro Biz UK.
23ct Gold & Rose Petal Confetti
Branching Out into Celebrating Happy Moments
"After graduating in 2021, I decided to expand my business horizons and delve into the realm of party supplies."
With a desire to celebrate life's joyous occasions, her business now embraces a diverse range of milestones, from weddings and babies to new jobs and personal achievements.
"Decaurelia aims to create a platform for celebrating all of life's precious moments."
Foundations of Sustainability, Celebration, and Beauty
At the core of Decaurelia's philosophy lie three key foundations: sustainability, celebration, and beauty.
"Inspired by the ethos of kintsugi, I believe in creating products that stand the test of time. Each piece is carefully crafted to last, ensuring that it can be cherished and passed down from generation to generation."
Furthermore, Decaurelia aims to celebrate and highlight the significant moments in life, reminding us to embrace the beauty of every milestone. By designing exquisite pieces that reflect personal aesthetics, Decaurelia provides customers with the opportunity to create an environment that resonates with their own unique beauty.
Confetti sharer tub
Penny has embarked on an inspiring entrepreneurial journey, guided by the principles of sustainability, celebration, and beauty. Through Decaurelia, she invites individuals to celebrate life's journey and embrace the beauty found in every moment. Whether it's through timeless kintsugi-inspired pieces or joyous party supplies, Decaurelia promises to add a touch of elegance and meaning to your life's celebrations.
The Decaurelia Team